To Sell Princeton Homes – Sellers need to understand Buyers
If you planning to sell your Princeton home, you need to understand home buyers profile or, in other words, how home buyers behave and their mind set when they are looking to buy a home in the Princeton area. This is the basic concept for marketing any product and it applies to home selling as well. If you as a Princeton home seller understand the behavior of the buyers’ you could tune your marketing to meet the buyers’ way of thinking. Unfortunately many home sellers in and around Princeton don’t have the information to understand the how home buyers look for their new homes.
New Jersey Buyers’ Profile
National Association of Realtors has just released the Buyer and Seller profile report for New Jersey. This report has some interesting things about the buyers Princeton home sellers should keep in mind.
- 89% of home buyers used Internet to search for homes;
- 89% used a real estate professional during the search
- 42% of home buyers first learned about the home they purchased from a real estate professional; 30% learned form the Internet.
- 50% of the buyers used social networking sites such as FaceBook and MySpace during their search.
- Typical Internet searcher was 35 years old and visited a median 15 homes.
- Typical non-Internet home buyer was 52 years old and saw a median 7 homes.
- The typical home buyer searched for a home for a median 12 weeks.
Sellers’ Marketing Strategies
It is easy to see that Internet is one of the most important tools the buyers use in their search. This means you as a seller have to have the kind of Internet presence that beats ll the other competing Princeton homes for sale.
- Being on the Realtor.com is just simply not enough.
- There are a lot of young buyers which means your marketing strategy has to be targeting this demographic.
- Your marketing plan has to include exposure to the social networking sites.
- Buyers expect to find their dream home within 12 weeks, which leaves only a short window of opportunity to impress them before a competing property does.